Prioritize by ROI, Risk, and Learning
Use a simple 2×2: impact high/low versus effort high/low. Fund high-impact, low-effort work first. A café funded a digital menu pilot before a full app, validating demand cheaply and boosting lunchtime conversions within one week.
Prioritize by ROI, Risk, and Learning
Add a contingency line based on risk: known-unknowns at 5–10%, unknown-unknowns at 5%. Adjust the percentages as you learn. This discipline prevents frantic mid-project budget raids and keeps decisions cool and intentional.